Designing Social Media

Designing Social Media

Designing Social Media

Designing Social Media

Designing Social Media

2019 / Bachelorthesis 

2019 / Bachelorthesis 

2019 / Bachelorthesis 

2019 / Bachelorthesis 

Designing Social Media was my bachelor thesis project which I worked on in summer 2019. I have started curating my Instagram feed back in 2012 and ever since I have been giving it the same type of love and devotion as any other design project. I have always loved the visual freedom the platform provided. With this project I intended to highlight the importance of visual composition and design in a social media content strategy. 

Designing Social Media was my bachelor thesis project which I worked on in summer 2019. I have started curating my Instagram feed back in 2012 and ever since I have been giving it the same type of love and devotion as any other design project. I have always loved the visual freedom the platform provided. With this project I intended to highlight the importance of visual composition and design in a social media content strategy. 

Designing Social Media was my bachelor thesis project which I worked on in summer 2019. I have started curating my Instagram feed back in 2012 and ever since I have been giving it the same type of love and devotion as any other design project. I have always loved the visual freedom the platform provided. With this project I intended to highlight the importance of visual composition and design in a social media content strategy. 

Designing Social Media was my bachelor thesis project which I worked on in summer 2019. I have started curating my Instagram feed back in 2012 and ever since I have been giving it the same type of love and devotion as any other design project. I have always loved the visual freedom the platform provided. With this project I intended to highlight the importance of visual composition and design in a social media content strategy. 

Designing Social Media was my bachelor thesis project which I worked on in summer 2019. I have started curating my Instagram feed back in 2012 and ever since I have been giving it the same type of love and devotion as any other design project. I have always loved the visual freedom the platform provided. With this project I intended to highlight the importance of visual composition and design in a social media content strategy. 

I was interested in understanding the history of social media and the internet and the impact it had on marketing and our everyday lives. My thesis discusses each step of creating an Instagram strategy and focuses strongly on the design aspect. As a practical example I documented the work I did for handbag designer Julia Skergeth.

I established a new Instagram marketing strategy, that we continuously improved and worked on. The main points of the strategy were community management, collaborations, giveaways, paid promotions and most importantly content creation, selection and management.

I was interested in understanding the history of social media and the internet and the impact it had on marketing and our everyday lives. My thesis discusses each step of creating an Instagram strategy and focuses strongly on the design aspect. As a practical example I documented the work I did for handbag designer Julia Skergeth.

I was interested in understanding the history of social media and the internet and the impact it had on marketing and our everyday lives. My thesis discusses each step of creating an Instagram strategy and focuses strongly on the design aspect. As a practical example I documented the work I did for handbag designer Julia Skergeth.

I was interested in understanding
the history of social media and the internet and the impact it had on marketing and our everyday lives.
My thesis discusses each step of creating an Instagram strategy and focuses strongly on the design aspect. As a practical example I documented the work I did for handbag designer Julia Skergeth.

Social Media has evolved into one of the most important means of modern communication. Any individual has the opportunity to share moments of their life on their social media accounts which enables them to create their own “online identity”.

Social Media has evolved into one of the most important means of modern communication. Any individual has the opportunity to share moments of their life on their social media accounts which enables them to create their own “online identity”.

Social Media has evolved into one of the most important means of modern communication.  Any individual has the opportunity to share moments of their life on their social media accounts which enables them to create their own “online identity”.

Social Media has evolved into one of the most important means of modern communication. Any individual has the opportunity to share moments of their life on their social media accounts which enables them to create their own “online identity”.

Social Media has evolved into one of the most important means of modern communication. Any individual has the opportunity to share moments of their life on their social media accounts which enables them to create their own “online identity”.

Social media has almost turned into an inevitable tool in any marketing strategy. But how significant is design in the field of social media marketing? And how does the visual composition influence the results of a strategy?

Social media has almost turned into an inevitable tool in any marketing strategy. But how significant is design in the field of social media marketing? And how does the visual composition influence the results of a strategy?

Social media has almost turned into an inevitable tool in any marketing strategy. But how significant is design in the field of social media marketing? And how does the visual composition influence the results of a strategy?

Social media has almost turned into an inevitable tool in any marketing strategy. But how significant is design in the field of social media marketing? And how does the visual composition influence the results of a strategy?

Social media has almost turned into an inevitable tool in any marketing strategy. But how significant is design in the field of social media marketing? And how does the visual composition influence the results of a strategy?

This thesis discusses the history of social networks and the creation of a social media strategy. Furthermore, it illustrates and analyses the impact of design on the creation of advertising and online content. 

This thesis discusses the history of social networks and the creation of a social media strategy. Furthermore, it illustrates and analyses the impact of design on the creation of advertising and online content. 

This thesis discusses the history of social networks and the creation of a social media strategy. Furthermore, it illustrates and analyses the impact of design on the creation of advertising and online content.

This thesis discusses the history of social networks and the creation of a social media strategy. Furthermore, it illustrates and analyses the impact of design on the creation of advertising and online content.

This thesis discusses the history of social networks and the creation of a social media strategy. Furthermore, it illustrates and analyses the impact of design on the creation of advertising and online content.

The final part includes a documentation of the development of a real strategy and further explains all steps based on real examples.

The final part includes a documentation of the development of a real strategy and further explains all steps based on real examples.

The final part includes a documentation of the development of a real strategy and further explains all steps based on real examples.

The final part includes a documentation of the development of a real strategy and further explains all steps based on real examples.

The final part includes a documentation of the development of a real strategy and further explains all steps based on real examples.

stationarymockup
mockup4-min
mockup1-min
mockup3-min
mockup6-min
mockup5-min
designingsocialmedia02

thanks to @vanelja @tacoolavintage @kncbeauty and @josefinehj for creating
your beautiful feeds so I could use them as a perfect example.
Find all other photo credits here.

thanks to @vanelja @tacoolavintage @kncbeauty and @josefinehj for creating
your beautiful feeds so I could use them as a perfect example.
Find all other photo credits here.

thanks to @vanelja @tacoolavintage @kncbeauty
and @josefinehj for creating your beautiful feeds
so I could use them as a perfect example.
Find all other photo credits here.

Contact / Connect

berghkat@gmail.com
Instagram / Behance / Linkedin / Twitter

© 2020 Katharina Berghofer / Impressum / legal notice