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BRANDING & CAMPAIGN

BRANDING & CAMPAIGN

BRANDING & CAMPAIGN

BRANDING & CAMPAIGN

BRANDING & CAMPAIGN

Join Program

Join Program

Join Program

Join Program

Join Program

For Join Program, an office catering company providing healthy workplace lunches, I evolved the existing brand identity, building on the established logo and colour palette to create a more vibrant and disruptive visual world.

Through expressive typography, loud layouts, punchy colours, and analog, snapshot-style photography, the rebrand was designed to challenge workplace food culture and stand out across markets.

The work extended across social, activations, events, direct mail, and a comprehensive brand system built for consistency and flexibility at scale.

For Join Program, an office catering company providing healthy workplace lunches, I evolved the existing brand identity, building on the established logo and colour palette to create a more vibrant and disruptive visual world.

Through expressive typography, loud layouts, punchy colours, and analog, snapshot-style photography, the rebrand was designed to challenge workplace food culture and stand out across markets.

The work extended across social, activations, events, direct mail, and a comprehensive brand system built for consistency and flexibility at scale.

For Join Program, an office catering company providing healthy workplace lunches, I evolved the existing brand identity, building on the established logo and colour palette to create a more vibrant and disruptive visual world.

Through expressive typography, loud layouts, punchy colours, and analog, snapshot-style photography, the rebrand was designed to challenge workplace food culture and stand out across markets.

The work extended across social, activations, events, direct mail, and a comprehensive brand system built for consistency and flexibility at scale.

For Join Program, an office catering company providing healthy workplace lunches, I evolved the existing brand identity, building on the established logo and colour palette to create a more vibrant and disruptive visual world.

Through expressive typography, loud layouts, punchy colours, and analog, snapshot-style photography, the rebrand was designed to challenge workplace food culture and stand out across markets.

The work extended across social, activations, events, direct mail, and a comprehensive brand system built for consistency and flexibility at scale.

For Join Program, an office catering company providing healthy workplace lunches, I evolved the existing brand identity, building on the established logo and colour palette to create a more vibrant and disruptive visual world.

Through expressive typography, loud layouts, punchy colours, and analog, snapshot-style photography, the rebrand was designed to challenge workplace food culture and stand out across markets.

The work extended across social, activations, events, direct mail, and a comprehensive brand system built for consistency and flexibility at scale.

client: Join Program
agency: Meijer + Walters
role: art direction, design & creative concept
year: 2025

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Contact / Connect

berghkat@gmail.com
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© 2025 Katharina Berghofer / Impressum / legal notice