Animo-case-9

CAMPAIGN

CAMPAIGN

CAMPAIGN

CAMPAIGN

CAMPAIGN

Animo Latte+

Animo Latte+

Animo Latte+

Animo Latte+

Animo Latte+

For the launch of the Animo Latte+, we developed a campaign that focused on personalisation through a simple visual idea: five drinks, five colours, five personalities.

Designed to work with existing coffee machines, the new milk module expands the variety of coffees users can create. The campaign translated that flexibility into a bold and graphic visual system built around colour and character.

My work included creative concepting, art direction, design, and video editing across launch films, campaign assets, and event visuals.

For the launch of the Animo Latte+, we developed a campaign that focused on personalisation through a simple visual idea: five drinks, five colours, five personalities.

Designed to work with existing coffee machines, the new milk module expands the variety of coffees users can create. The campaign translated that flexibility into a bold and graphic visual system built around colour and character.

My work included creative concepting, art direction, design, and video editing across launch films, campaign assets, and event visuals.

For the launch of the Animo Latte+, we developed a campaign that focused on personalisation through a simple visual idea: five drinks, five colours, five personalities.

Designed to work with existing coffee machines, the new milk module expands the variety of coffees users can create. The campaign translated that flexibility into a bold and graphic visual system built around colour and character.

My work included creative concepting, art direction, design, and video editing across launch films, campaign assets, and event visuals.

For the launch of the Animo Latte+, we developed a campaign that focused on personalisation through a simple visual idea: five drinks, five colours, five personalities.

Designed to work with existing coffee machines, the new milk module expands the variety of coffees users can create. The campaign translated that flexibility into a bold and graphic visual system built around colour and character.

My work included creative concepting, art direction, design, and video editing across launch films, campaign assets, and event visuals.

For the launch of the Animo Latte+, we developed a campaign that focused on personalisation through a simple visual idea: five drinks, five colours, five personalities.

Designed to work with existing coffee machines, the new milk module expands the variety of coffees users can create. The campaign translated that flexibility into a bold and graphic visual system built around colour and character.

My work included creative concepting, art direction, design, and video editing across launch films, campaign assets, and event visuals.

client: Animo
agency: Meijer + Walters
role: art direction, design & creative concept
year: 2025

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Contact / Connect

berghkat@gmail.com
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© 2025 Katharina Berghofer / Impressum / legal notice