DSM-case-1

BACHELOR THESIS

BACHELOR THESIS

BACHELOR THESIS

BACHELOR THESIS

BACHELOR THESIS

Designing
Social Media

Designing Social Media

Designing Social Media

Designing Social Media

Designing Social Media

Designing Social Media was my bachelor thesis project. I investigated the role of design in social media strategy, focusing on Instagram as a visual communication platform. The research explores the evolution of social media, its influence on marketing, and the process of creating a cohesive Instagram strategy through visual identity, content planning, and composition. The project is supported by a case study developed for handbag designer Julia Skergeth, illustrating the application of design principles to brand communication and audience engagement.

Designing Social Media was my bachelor thesis project. I investigated the role of design in social media strategy, focusing on Instagram as a visual communication platform. The research explores the evolution of social media, its influence on marketing, and the process of creating a cohesive Instagram strategy through visual identity, content planning, and composition. The project is supported by a case study developed for handbag designer Julia Skergeth, illustrating the application of design principles to brand communication and audience engagement.

Designing Social Media was my bachelor thesis project. I investigated the role of design in social media strategy, focusing on Instagram as a visual communication platform. The research explores the evolution of social media, its influence on marketing, and the process of creating a cohesive Instagram strategy through visual identity, content planning, and composition. The project is supported by a case study developed for handbag designer Julia Skergeth, illustrating the application of design principles to brand communication and audience engagement.

Designing Social Media was my bachelor thesis project. I investigated the role of design in social media strategy, focusing on Instagram as a visual communication platform. The research explores the evolution of social media, its influence on marketing, and the process of creating a cohesive Instagram strategy through visual identity, content planning, and composition. The project is supported by a case study developed for handbag designer Julia Skergeth, illustrating the application of design principles to brand communication and audience engagement.

Designing Social Media was my bachelor thesis project. I investigated the role of design in social media strategy, focusing on Instagram as a visual communication platform. The research explores the evolution of social media, its influence on marketing, and the process of creating a cohesive Instagram strategy through visual identity, content planning, and composition. The project is supported by a case study developed for handbag designer Julia Skergeth, illustrating the application of design principles to brand communication and audience engagement.

2019

mockup5-min
mockup4-min
mockup3-min
designingsocialmedia01
FH-JOANNEUM_IND16_Katharina-Berghofer_Bakkarbeit_Designing-Social-Media_web_11
FH-JOANNEUM_IND16_Katharina-Berghofer_Bakkarbeit_Designing-Social-Media_web_03
FH-JOANNEUM_IND16_Katharina-Berghofer_Bakkarbeit_Designing-Social-Media_web_01

Contact / Connect

berghkat@gmail.com
Instagram / Behance / Linkedin

© 2026 Katharina Berghofer / Impressum / legal notice