BRANDING

BRANDING

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BRANDING

Sweet Spot

Sweet Spot

Sweet Spot

Sweet Spot

Sweet Spot

Sweet Spot is my personal Substack exploring food, movement and wellness. I created a visual identity that feels warm, balanced and closely connected to both the content and my existing personal brand.

The neutral colour palette is inspired by ingredients I often use and naturally gravitate towards: peanut butter, cream, fig and dark chocolate. To create continuity with my personal identity, I carried over the same typefaces and reimagined the dash from my KAT—BRG wordmark for Sweet—Spot. Here, the line becomes a symbol of balance, reflecting the idea of finding that sweet spot in living well.

The wordmark pairs Freight, an elegant serif, with Futura, a clean geometric sans serif. The contrast between the two creates a sense of balance between softness and structure, further reinforcing the meaning at the heart of Sweet Spot.

Sweet Spot is my personal Substack exploring food, movement and wellness. I created a visual identity that feels warm, balanced and closely connected to both the content and my existing personal brand.

The neutral colour palette is inspired by ingredients I often use and naturally gravitate towards: peanut butter, cream, fig and dark chocolate. To create continuity with my personal identity, I carried over the same typefaces and reimagined the dash from my KAT—BRG wordmark for Sweet—Spot. Here, the line becomes a symbol of balance, reflecting the idea of finding that sweet spot in living well.

The wordmark pairs Freight, an elegant serif, with Futura, a clean geometric sans serif. The contrast between the two creates a sense of balance between softness and structure, further reinforcing the meaning at the heart of Sweet Spot.

Sweet Spot is my personal Substack exploring food, movement and wellness. I created a visual identity that feels warm, balanced and closely connected to both the content and my existing personal brand.

The neutral colour palette is inspired by ingredients I often use and naturally gravitate towards: peanut butter, cream, fig and dark chocolate. To create continuity with my personal identity, I carried over the same typefaces and reimagined the dash from my KAT—BRG wordmark for Sweet—Spot. Here, the line becomes a symbol of balance, reflecting the idea of finding that sweet spot in living well.

The wordmark pairs Freight, an elegant serif, with Futura, a clean geometric sans serif. The contrast between the two creates a sense of balance between softness and structure, further reinforcing the meaning at the heart of Sweet Spot.

Sweet Spot is my personal Substack exploring food, movement and wellness. I created a visual identity that feels warm, balanced and closely connected to both the content and my existing personal brand.

The neutral colour palette is inspired by ingredients I often use and naturally gravitate towards: peanut butter, cream, fig and dark chocolate. To create continuity with my personal identity, I carried over the same typefaces and reimagined the dash from my KAT—BRG wordmark for Sweet—Spot. Here, the line becomes a symbol of balance, reflecting the idea of finding that sweet spot in living well.

The wordmark pairs Freight, an elegant serif, with Futura, a clean geometric sans serif. The contrast between the two creates a sense of balance between softness and structure, further reinforcing the meaning at the heart of Sweet Spot.

Sweet Spot is my personal Substack exploring food, movement and wellness. I created a visual identity that feels warm, balanced and closely connected to both the content and my existing personal brand.

The neutral colour palette is inspired by ingredients I often use and naturally gravitate towards: peanut butter, cream, fig and dark chocolate. To create continuity with my personal identity, I carried over the same typefaces and reimagined the dash from my KAT—BRG wordmark for Sweet—Spot. Here, the line becomes a symbol of balance, reflecting the idea of finding that sweet spot in living well.

The wordmark pairs Freight, an elegant serif, with Futura, a clean geometric sans serif. The contrast between the two creates a sense of balance between softness and structure, further reinforcing the meaning at the heart of Sweet Spot.